Brevo (Formerly Sendinblue): The All-in-One Marketing Platform You Need in 2025

If you’re looking for a powerful yet easy-to-use marketing platform to grow your business, then you need to know about Brevo—formerly Sendinblue. Whether you’re a small business owner, content creator, coach, or e-commerce brand, Brevo offers one of the most affordable, feature-rich tools for automating marketing and driving sales.

Why Did Sendinblue Rebrand to Brevo?

In 2023, Sendinblue officially rebranded to Brevo to reflect its growing range of tools beyond email marketing. While email remains a core offering, Brevo now supports a full customer relationship platform, helping businesses build long-term relationships through multichannel communication.

Key Features That Make Brevo Stand Out

Key Features That Make Brevo Stand Out

1. Email Marketing

Brevo’s drag-and-drop email builder is beginner-friendly and professional. You can design newsletters, autoresponders, welcome sequences, and promotional blasts with ease.

Why it stands out: Unlimited contacts on all plans, including the free one!


2. Marketing Automation

You can set up complex automation workflows based on customer behavior (like email opens, clicks, purchases, etc.).

Use case: Send an automated email series to leads who downloaded your eBook, or trigger a discount coupon when a customer abandons their cart.


3. CRM Built-In

No need to use separate software like Salesforce or Zoho. Brevo offers a full CRM where you can manage your leads, score them, and track interactions—all in one dashboard.


4. Multichannel Messaging (Email, SMS, WhatsApp)

Communicate with customers the way they prefer. From promotional SMS blasts to WhatsApp notifications, Brevo makes omnichannel easy.


5. Affordable Pricing Plans

Brevo is famous for its flexible pricing:

  • Free Plan: 300 emails/day, unlimited contacts

  • Starter Plan: From $25/month

  • Business Plan: From $65/month with advanced automation

    That’s significantly cheaper than platforms like HubSpot or ActiveCampaign.

Who Should Use Brevo?

Brevo is ideal for:

  • 👩🏽‍💻 Bloggers & creators: Grow your email list and automate your newsletter.

  • 🛍 E-commerce stores: Recover carts, upsell, and promote offers via SMS/WhatsApp.

  • 🧑🏿‍💼 Coaches & consultants: Manage leads and nurture clients using workflows.

  • 🏢 Small & medium businesses: Do all your CRM + marketing from one place.